The Danville Office of Economic Development & Tourism (DOEDT) received a $30,000 grant from the Virginia Tourism Corporation’s (VTC) Marketing Leverage Program for its project, “See You in SoSi.”

The marketing initiative, “See You in SoSi,” will drive cross-border visitation from North Carolina, primarily Raleigh, Greensboro, and Durham. 该项目将与六个当地合作伙伴密切合作，包括丹支持人民币的博彩平台美术和历史博物馆、学校菲尔德餐厅、蜜蜂酒店、凯撒弗吉尼亚、弗吉尼亚国际赛道和河区协会，以促进地区活动和文化产品。 营销计划将包括印刷和数字广告、网络内容、行程开发和更新创意。

在此轮拨款中，职训局向英联邦197个地方旅游项目拨款逾200万元。 These awards are funded through VTC’s Marketing Leverage Program, Destination Marketing Organization Grant Program, and VA250 Tourism Marketing Program. 这些拨款项目旨在将国家资金与当地旅游营销活动结合起来，以增加到2026年的访问量和游客支出。 当地合作伙伴将承诺超过274万美元来匹配赠款资金，产生超过476万美元的新营销和活动制作，重点是增加所有九个GO弗吉尼亚地区的过夜访问量。 旅游营销最终将使全州1130家小型企业和非营利组织受益。

Sonja Ingram, Danville Museum of Fine Arts and History Executive Director, said, “We are thrilled to partner with Visit SoSi on the “See You in SoSi" tourism marketing grant, which will help the museum share our vibrant arts programming and rich history with a broader audience. The museum has seen an uptick in visitors, both residents and tourists, eager to learn more about Danville and participate in our growing art scene."

“Tourism is a unifying force that strengthens communities, fuels small businesses, and supports jobs across the Commonwealth,” said Rita McClenny, President and CEO of Virginia Tourism Corporation. “These grant programs empower our local partners to share the stories, experiences, and destinations that make Virginia such a special place to visit. We are proud to support this important work and to extend the impact of the 弗吉尼亚是恋人的地方 brand through these collaborative efforts.”

Administered by the Virginia Tourism Corporation, these tourism marketing programs are designed to increase visitor spending by leveraging limited marketing dollars to stimulate new tourism marketing through partnerships, and to extend the 弗吉尼亚是恋人的地方 brand to drive visitation. 利用中心辐射型旅游模式，弗吉尼亚州的实体建立了当地合作伙伴关系来申请资金。 Partners include Virginia cities, towns, counties, convention and visitors’ bureaus, chambers of commerce, destination marketing organizations, museums, attractions, cultural events, and other tourism non-profits and businesses.

每个赠款项目在促进旅游业发展方面发挥着独特的作用：

• 营销杠杆计划是一项可报销的赠款计划，旨在利用弗吉尼亚旅游业合作伙伴现有的营销资金，包括小型企业、目的地营销组织、私营部门景点、住宿和活动。
• 弗吉尼亚州DMO资助计划是授予目的地营销组织（DMO）的营销费用，这些营销费用对旅游业产生积极和重大的经济影响，必须包括旨在推动弗吉尼亚州访问量的营销计划。
• The VA250 Tourism Marketing Program is a reimbursable grant program that leverages existing marketing dollars to carry out a targeted, research-based marketing plan promoting America’s 250th commemoration. Building on the America: Made in Virginia theme, the grant program is designed to drive visitation by highlighting Virginia’s rich cultural and historical legacy.

职业训练局将于2025年及2026年提供额外的市场推广计划拨款及赞助。 Organizations and businesses that are interested in applying for these grant opportunities may visit vatc.org/grants for more information. 完整的受助人名单可以在这里找到。

关于经济发展和旅游办公室

The Danville Office of Economic Development & Tourism is responsible for leading the city of Danville’s tourism efforts by branding and promoting the city and Pittsylvania County to differentiate it from other regional competitors through advertising, promotions, trade events, and visitor experience initiatives to stimulate economic growth for the region. 欲了解更多关于Visit SoSi品牌和地区景点的信息，请访问 https://www.visitsosi.com/。